The Directors’ Box at the Santiago Bernabeu Stadium was the venue for the signing of the Nivea for Men sponsorship deal between Real Madrid and Beiersdorf. The event was presided over by Florentino Perez; Brand manager and Beiersdorf Executive Board member, Ralph Gusko; CEO of Beiersdorf’s Southern Europe Region, Thomas Ingelfinger and CEO of Beiersdorf Spain, Alvaro Alonso. During the ceremony the Whites’ club president said: "Real Madrid are joining forces with one of the undisputed leading brands in the world. As from today Nivea is one of our sponsors and will accompany us through our challenges and towards achieving our goals". The event was attended by first team footballers Sergio Ramos, Marcelo, Higuain and Arbeloa, the stars of the new advertisements, and several members of the board of directors.
Florentino Perez was the first to speak and said: "The Santiago Bernabeu is home for everyone associated with Real Madrid and is usually the setting for the signing of alliances as important as the one that we will sign today, with which we join together our name with one of the undisputed leading brands in the world. As from today Nivea is one of our sponsors and will accompany us through our challenges and towards achieving our goals. We will make the journey together with the aim of being leaders. We are both obsessed with the ongoing effort towards remaining world leaders. We both share a long history of success thanks to a great amount of hard work and the continuous effort and commitment to the ongoing search for talent".
There are many things in common between the two parties, who have a great future together ahead of them. "Nivea is the world's leading skincare brand and its impressive international success is testament to that leadership. We both share values that are fundamental in our past, our present and essential towards our future strategies. Our alliance will stretch beyond the field of play. Now we will feel Nivea’s passion for Real Madrid. Thank you to Nivea for thinking about us every day, for being part of this exciting future and from today having this commitment towards Real Madrid".
To conclude, Florentino Perez added: "Prestigious partnerships like this are part of our strategy in facing up to these difficult times and to help us to achieve our goals. Our reputation is one of fighting until the last moment in every match. We have been and will remain competitive until the end. Nobody here ever gives up. That is the only way that we have managed to achieve our goals and to gain the legendary status that we have in the world of football and sport today".
Ralph Gusko first spoke in Castilian to highlight the new union with Real Madrid. "I want to thank Florentino Perez for his fantastic introduction and for inviting us to this wonderful football stadium. We are all very excited about this new sponsorship deal and look forward to the challenges throughout this exciting project". Then he said: "We have our fingers crossed for Real Madrid and hope to have some great experiences side-by-side over the coming years".
Thomas Ingelfinger said: "We are very happy to be alongside Real Madrid. The two of us have started things well and we look forward to the future with this great team that is Real Madrid". To close, Alvaro Alonso said: "Since we first began our conversations we realised the many things in common that the two organisations have. I would like to give a special thanks to the Real Madrid team for their collaboration throughout this project".
Nivea for Men is a new official sponsor of Real Madrid following the agreement between the organisations that joins them together until the end of the 2015/2016 season. In addition, the stadium was also the stage for previews of the two entertaining advertisements that the Whites’ footballers Sergio Ramos, Marcelo, Higuain and Arbeloa star in. The event ended with a group photo of everyone present.
There are many things in common between the two parties, who have a great future together ahead of them. "Nivea is the world's leading skincare brand and its impressive international success is testament to that leadership. We both share values that are fundamental in our past, our present and essential towards our future strategies. Our alliance will stretch beyond the field of play. Now we will feel Nivea’s passion for Real Madrid. Thank you to Nivea for thinking about us every day, for being part of this exciting future and from today having this commitment towards Real Madrid".
To conclude, Florentino Perez added: "Prestigious partnerships like this are part of our strategy in facing up to these difficult times and to help us to achieve our goals. Our reputation is one of fighting until the last moment in every match. We have been and will remain competitive until the end. Nobody here ever gives up. That is the only way that we have managed to achieve our goals and to gain the legendary status that we have in the world of football and sport today".
Ralph Gusko first spoke in Castilian to highlight the new union with Real Madrid. "I want to thank Florentino Perez for his fantastic introduction and for inviting us to this wonderful football stadium. We are all very excited about this new sponsorship deal and look forward to the challenges throughout this exciting project". Then he said: "We have our fingers crossed for Real Madrid and hope to have some great experiences side-by-side over the coming years".
Thomas Ingelfinger said: "We are very happy to be alongside Real Madrid. The two of us have started things well and we look forward to the future with this great team that is Real Madrid". To close, Alvaro Alonso said: "Since we first began our conversations we realised the many things in common that the two organisations have. I would like to give a special thanks to the Real Madrid team for their collaboration throughout this project".
Nivea for Men is a new official sponsor of Real Madrid following the agreement between the organisations that joins them together until the end of the 2015/2016 season. In addition, the stadium was also the stage for previews of the two entertaining advertisements that the Whites’ footballers Sergio Ramos, Marcelo, Higuain and Arbeloa star in. The event ended with a group photo of everyone present.
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